JTL SEO | Shop Search Engine Optimization (SEO)

Tecsee is your partner for all JTL products and an eCommerce agency from Heilbronn. We specialize in SEO and SEA for websites and online shops. We at Tecsee GmbH are your JTL agency and we support you in the conception and planning of your JTL shop and Wawi, including the interface to the most important internet sales portals/marketplaces in Germany and worldwide such as eBay, Amazon, Rakuten, Hood.de and Kaufland. Our focus is always on the automation and optimization of work processes in the company and online trade. 

Search engine optimization – what you should know

Many people today decide to set up their own shop and get into the e-commerce business. The industry is booming, and the websites of such shops are springing up like mushrooms. Simply creating a shop is not enough, because the shop should not only be created, but also be found by users on the Internet. And this is where search engine optimization comes into play, which – if done correctly – ensures that the right customers are attracted. Why search engine optimization is of central importance for online shops and what should be taken into account is the subject of this article.

What should be considered when creating a shop?

You can set up your own online shop very quickly thanks to various shop systems such as Shopify or Shopware. These systems allow operators to set up an online shop in no time at all. It is more or less a modular system in which essential functions are already included. Depending on the tariff, different functions can be used.

The software programs JTL and Odoo provide operators with a merchandise management system that can be used to supplement their own online shop. This allows all processes such as warehouse management or financial accounting to be made more effective.

Why is SEO an important component?

Having your own business idea and your own shop in conjunction with an inventory management system are good prerequisites, but sufficient attention should also be paid to search engine optimization. Because the best online shop and the most ingenious business idea are of no use if the website disappears into Google’s nirvana.

Search engine optimization includes all measures that are carried out on your own website and externally to visibly improve the ranking. You have to know that search engines filter search queries. This is the only way to ensure that users are shown really relevant results. This filtering is based on the search engine algorithm, which takes into account a variety of ranking factors.

The optimization measures can take place both on your own website and from outside. Onsite optimization includes the heading structure, meta title and meta description, the loading speed or the media that are implemented.

Keywords are particularly important and should be included in relevant places. However, website operators should avoid using too many keywords. This behavior is penalized by Google and websites can be removed from the index for months. There are both paid and free tools available on the Internet to help you find out the keywords. This also makes it possible to determine which keywords the competition is ranking high with.

Ideally, the subpages should consist of one keyword. This is difficult to achieve, but at least the keywords should be reduced. In addition, the website owner should only create one page per focus area.

The loading speed also plays a role that should not be underestimated. Users will quickly abandon the website if it does not load quickly. On the one hand, this means that online shop owners lose users, and on the other hand, it has a negative effect on the ranking. A long loading time increases the bounce rate, which in turn is a criterion for search engine optimization.

An important part of SEO measures is now also the optimization for mobile devices. The websites should also be visually easy to display on smartphones and tablets, because many users are on the move with their smartphones these days.

Content plays a crucial role in search engine optimization. Google loves high-quality and relevant content. For this reason, online shop owners should offer their customers unique and high-quality texts. All of the expert knowledge and experience should be incorporated into the texts in order to convince the target group. This makes them appear authentic and underlines their expertise in this field. In this way, customers will automatically come to them.

A blog or newsletter or other freebies (white papers, e-books or online courses) are ideal for creating good content. This gives operators more opportunities to share detailed specialist knowledge. Social media also plays an important role in this regard. Depending on the channel, videos can be uploaded or posts can be published here. This gives them the opportunity to tell more about a product or service, to report on the company’s values ​​and philosophy or to publish tutorials. In addition, companies can interact directly with their target group, find out first-hand what problems and challenges they are struggling with and can take these insights and incorporate them into the creation of their brand.

Conclusion:

Of course, the development of a solution that is individually tailored to you, such as an inventory management system including a synchronous connector to the online shop, PM and CRM, is the be-all and end-all for us. The inventory management system for automation (eg JTL Wawi etc.) and the professional warehouse management system, eg WMS, are definitely a must for the sustainable development of a company.

Search engine optimization is the basic requirement for your online shop to be found on the Internet. After all, what use is a good business idea if no one sees it? Search engine optimization includes both measures that are carried out on your own website and all measures from outside. The goal is to achieve a better ranking in the search results and thus make customers aware of the existing offer. The better the ranking, the more credible and trustworthy the website appears in the eyes of the target group.

If you want to integrate Check24 with your JTL Wawi, you can also use the Unicorn2 tool. With Unicorn2, you can connect to virtually any marketplace you desire. Since Unicorn2 can be directly integrated into the Wawi, the setup is quick, and you’ll start seeing positive results in no time. Your employees won’t have to struggle to manage sales, allowing them to focus on their core competencies. The tool is very user-friendly and easy to integrate, which is highly beneficial for customers like you, as you can save both time and money. This is crucial because you need to sell and cannot afford to be “offline” for extended periods. If you have any questions, contact Tecsee Internet Agency for advice. If you wish, we can take care of the Check24 integration with JTL Wawi. It’s no problem at all. We’ll handle the integration, and you can focus on your products.

If you want to sell products on the French online marketplace cDiscount and minimize the effort involved in managing listings, it is recommended to connect your JTL Wawi (if you have one) to cDiscount. To do this, you can use the Unicorn2 tool. The integration is very simple and you won’t face any problems. Unicorn2 is directly integrated into the JTL Wawi, meaning that no new processes need to be learned by your employees. cDiscount is one of the largest online marketplaces in France, offering a wide range of products at discounted prices. The Tecsee Internet Agency is confident in the quality of this tool and can recommend it with confidence. Interested? Contact the Tecsee Internet Agency for advice.

You sell products on the online marketplace Wish and now want to integrate this marketplace with your JTL Wawi to optimize the process and have everything in one place. We, the Tecsee Internet Agency, offer you this option with the Unicorn2 tool. Unicorn2 integrates fully into your JTL Wawi, which has the advantage that your employees don’t need to learn new processes for selling. This simplifies the work for everyone and saves both time and money. The Tecsee Internet Agency can, of course, handle the integration for you. However, we also support you if you wish to handle the integration yourself. We leave that decision to you.

To create an interface between JTL Wawi and Shopgate, you need the Unicorn2 tool. It is the best tool from Marcos-Software for connecting online marketplaces to the Wawi. Due to its direct integration into the Wawi, no new processes need to be learned, which brings the advantage of saving time and money. This allows you to focus on your core business while having all your products in the Wawi at a glance. You optimize your sales processes on Shopgate and, in this way, increase your reach, allowing you to reach new customers. Have we piqued your interest? Then contact the Tecsee Internet Agency for advice. We look forward to hearing from you.

Ricardo.ch is an online marketplace based in Switzerland. Creating an interface is relatively simple with Unicorn2. Since Unicorn2 can be directly integrated into the Wawi, employees do not need to learn new processes to manage sales. Let the Tecsee Internet Agency advise you on this topic and decide how you would like to proceed. We can handle the integration for you, or you can do it yourself. In any case, you will always be supported by us. You will see the benefits of the integration and will be pleased with the increasing sales. Simply contact us by email or phone. We are always available. We look forward to hearing from you.

To integrate the online marketplace Real.de with your Wawi, it is best to use the Unicorn2 tool. This tool is directly integrated into the Wawi, which means that no new processes need to be learned. Your employees save time and can focus on their core tasks, while you have everything in view via the Wawi. You can easily spot when a product is running low and needs to be reordered, among other things. The interface simplifies many tasks for you, which is highly advantageous. Real.de is an open online marketplace with high brand recognition, meaning you have a greater chance of reaching and acquiring new customers. Therefore, contact the Tecsee Internet Agency for advice. We look forward to your call or email.

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We have the experts for your success on board. From web design and search engine optimization to inventory management for your e-commerce business, we offer everything from a single source.

We, the Tecsee Internet Agency, offer you the opportunity to connect your JTL Wawi with the online platform Rakuten. For this, you need the Unicorn2 tool. With this tool, you can easily integrate your Wawi with Rakuten. Since Unicorn2 is embedded in the Wawi, no new processes need to be learned, ensuring smooth sales through these marketplaces. This way, you can increase your reach and boost sales. Have we piqued your interest? Then contact the Tecsee Internet Agency for advice.

To integrate the online platform ManoMano with your JTL Wawi, you need the Unicorn2 tool to create an interface. The advantage of this integration is that you can manage all your products for ManoMano through the Wawi. This way, you always have an overview of inventory and sales and can respond flexibly to different situations. We can handle the integration for you, or we will, of course, support you if you prefer to do it yourself. The Tecsee Internet Agency is always ready to advise you and assist with any questions or issues that may arise. Simply contact the Tecsee Internet Agency for advice. We look forward to hearing from you.

You sell products on Idealo but want to connect the online marketplace to your JTL Wawi due to the large number of products? Then the Tecsee Internet Agency recommends Unicorn2 for the integration. The process is very simple with this tool, and since it is integrated into the Wawi, no additional tasks are required. This saves you time and allows you to focus on your core activities. After all, you should be driving your business forward, not getting bogged down with avoidable tasks. If you’re interested, contact the Tecsee Internet Agency for expert advice.

To offer your products on Hood through the Wawi, you first need to connect your Wawi to the online marketplace Hood. For this integration, you can use the Unicorn2 tool from Marcos-Software. It is the best tool for marketplace integrations, as it is directly embedded in the Wawi, and no new processes need to be learned. This increases your reach and boosts your sales. Additionally, you save time as no new workflows are created, allowing you to focus on your core business. However, please note that you need a Hood shop with at least the Silver package to integrate. Otherwise, the connection will not be possible.

Have we piqued your interest? Then contact the Tecsee Internet Agency for expert advice. We look forward to hearing from you.

Etsy is an online marketplace that sells handmade products, vintage items, and art supplies. If your company sells these types of products and your items are already registered in a Wawi, you should link your Wawi to the Etsy platform. Use Unicorn2 for this integration. With Unicorn2, you can connect your Wawi to your desired platforms, saving you a lot of additional work. Since Unicorn2 is fully integrated into the Wawi, the connection is quick, and you can view all your products and sales at a glance. Creating an interface offers several advantages that can positively impact your business. If we have piqued your interest, we would be happy to hear back from you. We are always available. We look forward to hearing from you.

If you plan to integrate the online marketplace Crowdfox with your JTL Wawi, you need the Unicorn2 tool from Marcos-Software. Unicorn2 is directly integrated into the Wawi, so no new settings are required. You will have all the data at a glance and can react to any situation. This simplifies the work for you and your employees, allowing you to focus on your core competencies. The integration with Unicorn2 is not complicated. You can do the integration yourself, or you can leave it to us. The Tecsee Internet Agency supports you with any issues and always provides competent and professional advice. Contact the Tecsee Internet Agency and experience our quality. We look forward to hearing from you.

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